How LLMs Are Changing SEO in 2026: What the Data Actually Shows
Clicks, citations, sources and measurement: four shifts backed by studies, the numbers that disagree, and what to do about each

Clicks, citations, sources and measurement: four shifts backed by studies, the numbers that disagree, and what to do about each

Which schema types still matter, which rich results are gone, and how to add validated JSON-LD in Next.js, Astro or plain HTML

The pre-launch checklist, updated for a world where AI crawlers and answer engines read your site too

Invisible watermarks, signed provenance manifests and metadata labels are three different things. Here's how each works, with code.

Crawling, rendering, indexing and snippet eligibility: the pipeline every page goes through before Google's AI can quote it

How ChatGPT, Perplexity and Google's AI Overviews choose what to cite, and what you can change on your side
